As Digital Design and UX Manager at The Works, I was the in-house leader and ambassador for A/B testing and digital improvements on the web. While most A/B testing was initially ad-hoc, in 2025 Fabric Analytics was onboarded as a third party agency to support this project. As a small team internally, this allowed us more time to ideate, mock up and implement successful A/B tests, while Fabric provided the building and reporting of these experiments.
Below are some examples of the tests that were executed and their results.
